Reseña

This is a book I never dreamed of writing. After
emigrating from Mexico to the United States and
undertaking, in total ignorance of the Texas
market, a family own business in which I have
been able to try every idea that has come to my
mind, with total creative and innovative freedom
but with resource restrictions and a lot of entrepreneurial
ignorance, my family and I have been
able to overcome countless obstacles to bring to
fruition a number of small and medium-size businesses.
The Covid-19 pandemic forced me to pause and
reflect on all the lessons accumulated over 20
years, dozens of projects and multiple partnerships,
which, when put in a short text, forced me to
share the knowledge to other entrepreneurs in
social networks and then, to write this book.