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Detalle
ISBN 978-607-29-9794-3

10 LINES
Brand Education as a Strategic Asset

Autor:Nolasco Castorena, Oscar
Editorial:Nolasco Castorena, Oscar
Materia:Gerencia ejecutiva
Público objetivo:Profesional / académico
Publicado:2026-09-15
Número de edición:1
Número de páginas:151
Tamaño:15.25x22.86cm.
Precio:$399
Encuadernación:Tapa blanda o rústica
Soporte:Impreso
Idioma:Inglés

Reseña

0 Lines — Brand Education as a Strategic Asset presents a strategic framework for transforming education from a support function into a measurable business asset within professional beauty brands. Drawing on more than two decades of experience in the professional haircare and education industry, the book explores how education can connect brand meaning, people development, creative development, learning pathways, events, influence, distribution and business measurement within one integrated architecture. It offers a new perspective on how brands can structure, develop and evolve their educational ecosystem to create greater organizational alignment, stronger brand experiences and sustainable competitive value.

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